Color Magic

Your One-Stop and Branding Solution
Digital Negative For Gum Printing

Gum Printing, an early form of alternative photographic printing, once replaced and forgotten by the evolution of analogue photography, has made its come-back, thanks to the advent of a new technology called Digital Negative. This innovative technology allows the photographer to use digital files to create negatives on transparency film in a cost-effective way, breaking free from the hassles of traditional wet darkrooms and sensitized photographic papers!

COLOR MAGIC, a digital wide-format printer in Kolkata, with an ISO 9001:2008 accreditation, regularly prints cost-effective Digital Negatives for one of the pioneers in this field in India, that is, the Graphics Department of Kala Bhavan of Viswa Bharati.

Thus COLOR MAGIC can be your true partner in the revival of this artistic alternative photographic printing process.